Another one, and by one I mean NFL sponsor, bites the dust and has pulled their ads from NFL games.

This will not be the last of them you can be sure. When advertising hurts businesses they stop advertising and that is what is happening with NFL sponsors.

According to the Observer, Steve Kalafer the owner of the massive Flemington auto dealership is yanking all his advertising from NFL games.

“Customers and employees have asked me ‘why are we supporting this disrespectful behavior?’ Our response is, ‘We cannot,’” Kalafer said.

Kalafar is a close friend of President Trump’s though not a well-known friend of Trump as they sometimes like to be called.

He is also a member of the President’s New Jersey club, Trump National in Bedminster.

Trump famously called him the “richest man in New Jersey” in a joke to the gathered press who watches every Trump move in miniscule detail.

Kalafer said, “The National Football League and its owners have shown their fans and marketing partners that they do not have a comprehensive policy to ensure that players stand and show respect for America and our flag during the playing of the National Anthem. As the NFL parses the important nationwide issues of ‘social justice’ and ‘freedom of speech,’ it is clear that a firm direction by them is not forthcoming. Therefore, we have cancelled all of our NFL advertising on the Optimum and Infinity networks.”

Bold move and certainly more sponsors will follow because as Trump correctly pointed out on numerous occasions, the NFL has rules for darn near everything and it is high time they made a rule about respecting the flag.

Even the NBA has a rule that mandates all players stand and respect the anthem so it is time the NFL got it together.

Or they will see more of this to come.